On January 29, 2025, The Power to Change campaign launched in Northern Ireland, urging men and boys to reflect on their behaviors and take action against gender-based violence. Led by the Police Service of Northern Ireland, the Department of Justice, and the Executive Office, this initiative promotes accountability and intervention.
A Call for Change
Between 2019 and 2024, 32 women and girls in Northern Ireland were killed by men, with 92 attempted murders recorded. The campaign calls on men to:
- Challenge harmful attitudes – Recognise how actions impact women and take responsibility.
- Be Active Bystanders – Intervene safely when witnessing inappropriate behavior.
Leadership Voices
Chief Constable Jon Boutcher stated: “Women are not responsible for preventing harassment. Men must reflect on their own and others’ behaviors.”
Justice Minister Naomi Long emphasized: “Legislation helps, but changing attitudes is key.”
First Minister Michelle O’Neill added: “Misogynistic behaviour must be tackled at its root.”
How to Get Involved
A dedicated website, www.powertochange.info, offers resources and interactive quizzes to help individuals take action.
Change begins with you. Step up, speak out, and make a difference.
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